Northeastern Ontario Tourism is being lauded for its ‘The Seven’ campaign, in marketing the northeast as a preferred tourism destination.
The organization's efforts were recognized during the 2024 Ontario Tourism Awards of Excellence, held on Oct. 22 in Hamilton by the Tourism Industry Association of Ontario (TIAO).
Launched in 2023, The Seven campaign gets its name from the 705 area code commonly used through the region.
SEE: Toronto has The Six? Well, Northern Ontario now has The Seven
Touting the slogan “We're outside,” the campaign is aimed at younger generations of travellers, urging them to get out of the city to experience the outdoors and nature-based activities — hiking, fishing, camping, snowmobiling — that the northeast has to offer.
The idea was developed in partnership with the Toronto-based marketing agency The New Business.
TIAO's Ontario Tourism Awards of Excellence celebrate success and recognize those who have made outstanding contributions to Ontario’s tourism industry.
