Crossworks Manufacturing, which is headquartered in Vancouver but has a diamond-cutting and polishing facility in Sudbury, has inked a deal with Chow Tai Fook Jewellery Group Ltd., the world’s largest pure-play jewelry manufacturer, to supply its patented square-cut diamond.
Under the agreement, Crossworks will supply Chow with the diamonds, while Chow will retain exclusive distribution rights to sell the diamond in China.
“The long-term agreement between Crossworks and Chow Tai Fook is an exciting opportunity,” Crossworks president Uri Ariel said in a news release. “The patented ideal square-cut diamond offers consumers the opportunity to purchase a diamond that has equal or greater beauty and brilliance to a traditional ideal cut round brilliant diamond. The launch of this diamond in Greater China through Chow Tai Fook, one of the world’s most iconic jewelry retailers, achieves our vision to bring beautiful diamonds to consumers.”
The diamonds will be sold through Chow Tai Fook’s points of sale and marketed under the De Beers Group’s Forevermark brand in the mainland of China, Hong Kong, Macau and Taiwan.
