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Sudbury training company rebrands to Natt Group

Formerly known as TPS Group of Companies, identity change "reflects fluidity and growth"
2024-12-03-natt-safety-rebrand
Natt Group employees stand with signage displaying the company's new identity. The safety training business was formerly known as TPS Group of Companies.

A Sudbury-area training and recruitment company has rebranded to better reflect its growth.

Natt Group — formerly known as TPS Group of Companies — announced its new name on Dec. 2.

In a news release, the company said the change was driven by growth and expansion into new markets, as well as to reduce confusion about its various divisions, which offer a range of services.

“We hope this new rebrand, with consistent logos and look, helps to tie the companies together, while still allowing each division to stand out through their respective service,” Kevin Pattison, president and CEO of Natt Group, said in a news release.

Headquartered in the Sudbury community of Lively, Natt comprises NATT Safety Services, which provides safety training in areas such as working at heights and confined space; Northern Academy of Transport Training, which provides training for transport and commercial drivers; and Natt Personnel Solutions, a recruitment and staffing firm.

The company, which has been operational since 2001, has additional branches in Sault Ste. Marie, Timmins, Brockville, and Vaughan.

Natt said it’s created a new logo and website to accompany the name change, which it would use in “increasing brand awareness” in its various locations.